New Designer Cuisine Movement Makes Home in Hollywood

Hollywood, CA January 18 2004--"What would you get if you gathered traditional flavors from Tokyo, Hong Kong, Singapore and Bangkok and prepared them in a way that is decidedly western? You’d get collective Asian cuisine! Created by noted designer Peter Lang and the chefs at his new Hollywood eatery, ZERO ONE, collective Asian is a new take on eastern cuisine.

“Simple, yet bold flavors and fresh ingredients are what make eastern food so great”, says Lang in his office at Basement L.A., “We’ve just put a really great spin on it!”

A unique blend of classic Asian minimalism and western Modernism, themes for which Peter has become best known in his designs (denim, custom furnishings, productions), ZERO One’s menu features a variety of otsumami (mini a la carte), brilliant salads, and full-bodied entrees ranging from robust pastas and gourmet pizzas to steaks at unexpectedly reasonable prices (entrees range in price from $7-20).

Located at 5401 Hollywood Blvd., ZERO ONE opens for lunch at 11AM and begins serving dinner at 6PM. This laid back, retro-style bistro stays open until 2AM (closed Mondays). The atmosphere is enhanced by guest DJ’s spinning lounge grooves on the weekend nights.

“It’s a perfect place for friends to hang out, a pit stop on the way home from the clubs”, Lang continues, “Hollywood has been begging for something new for late night that won’t break the bank. This is it!”
A full menu with prices and directions can be found at the official ZERO ONE website: www.01la.com.

For more information, please contact Robert Hensley at 323-978-0440.


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